A Critical Analysis of Sustainable Competitive Advantage in the Real Estate Industry: A Case Study of Yobe State
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Background of the Study
Sustainable competitive advantage (SCA) refers to an organization’s ability to maintain a superior position in the market over time through unique capabilities and resources. In the real estate industry, SCA is achieved through innovation, quality service delivery, and strategic customer relationships (Porter, 2024).
The real estate industry in Yobe State has grown significantly, but competition remains fierce. Firms must develop sustainable strategies to maintain their market position while addressing challenges such as economic fluctuations and regulatory barriers.
Statement of the Problem
Real estate firms in Yobe State struggle to sustain competitive advantages due to inconsistent strategies, limited innovation, and inadequate customer engagement. These challenges often lead to declining profitability and reduced market share (Usman & Ibrahim, 2023).
Objectives of the Study
- To identify strategies for achieving SCA in the real estate industry in Yobe State.
- To assess the impact of these strategies on organizational success.
- To explore barriers to maintaining SCA in the real estate sector.
Research Questions
- What strategies are employed to achieve SCA in Yobe State's real estate industry?
- How do these strategies impact organizational success?
- What barriers hinder the sustainability of competitive advantages?
Research Hypotheses
- SCA strategies positively influence organizational success.
- Real estate firms with innovative practices achieve higher market share.
- Barriers such as economic instability reduce the effectiveness of SCA strategies.
Scope and Limitations of the Study
The study focuses on real estate firms in Yobe State, evaluating strategies for achieving SCA between 2023 and 2025. Limitations include variability in firm resources and access to market data.
Definitions of Terms
- Sustainable Competitive Advantage (SCA): The ability of a firm to maintain a unique position in the market over time.
- Real Estate Industry: The business of buying, selling, and managing properties.
- Organizational Success: The achievement of business goals, such as profitability and market share.
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